CUCA campaign reinforces the unity of the Angolan people

Press release - December 13, 2019

Marca Cuca launched its latest communication campaign, “Somos União” . This new campaign reinforces the message that Cuca beer unites Angolans, unites their traditions, regions and customs.

After the success of the previous campaign, “Somos Futebol. We Are Cuca”, the Brand once again communicates with its consumers, in a campaign with images and speeches that inspire unity and sharing.

Since CUCA is a brand that represents the diversity of Angola, the objective of this campaign is to leave the message that it is everyone's Brand and that it unites everyone in their differences.

Cuca beer has become, without a doubt, close to all Angolans, consumed across all ages, genders and classes on the most varied occasions, whether with family, friends and neighbors.

The Brand is recognized for its quality and innovation, contributing to the development and economy of Angola.

And as it is the Brand of Angolans, regardless of where they are, it intends to continue to reinforce the quality of sharing, unity and especially moderate and responsible consumption.

For Rita Vilas-Boas, Director of Strategic Marketing at Grupo Castel Angola, this campaign brings with it a new expression of broad meaning that reflects the union, sharing and common bond of a people.

A concept that Angolans will not remain indifferent to, because it is part of their personality and that they will certainly adopt in their daily lives.

The strong message that accompanies the campaign reflects the Brand's values that are common to the Angolan people.

We are union We are family by blood and family by heart

We are North and we are South

And everything that comes close

We are young and old

< in> Those who are far and those who are near

Musseques and villages

We are each tradition that connects us

We are rhythm, samacaca and graffiti

We are the emotions that bring us together

Victories and achievements

And we are whatever we want...